About This Course
Digital marketing is the dynamic blend of scientific principles and creative artistry, skillfully harnessed through the development of a robust and all-encompassing marketing strategy and plan. It encompasses a wide array of tools, resources, and platforms that empower businesses to connect with their target audience effectively. Each platform possesses its own unique objectives, distinct patterns of usage, and specific audiences it caters to. By understanding the nuances of these platforms, businesses can make informed decisions when selecting a digital marketing agency that aligns perfectly with their company’s goals and objectives. Through this course, participants will gain invaluable insights into the intricate world of digital marketing agencies, equipping them with the knowledge and expertise needed to navigate this rapidly evolving landscape and make informed choices that drive their company’s success.
Learning Objectives
Material Includes
- Comprehensive course slides and presentations
- Interactive case studies and real-world examples
- Templates for evaluating digital marketing agencies
- Resource guides for further reading and exploration
- Access to relevant industry reports and research materials
- Quizzes and assessments to reinforce learning
- Recorded video lectures for on-demand learning
- Live Q&A sessions with industry experts
- Discussion forums for networking and peer-to-peer learning
Requirements
- Basic familiarity with digital marketing concepts is recommended but not required.
- Access to a computer with internet connectivity for online learning activities.
- Willingness to actively engage in discussions and participate in course activities.
- Openness to learning new tools and techniques in the digital marketing realm.
- Commitment to applying course knowledge to real-world scenarios within their company contexts.
- Consideration of individual company goals and objectives to maximize course benefits.
Target Audience
- Small and medium-sized business owners looking to outsource their digital marketing efforts
- Marketing professionals seeking to enhance their understanding of agency selection processes
- Entrepreneurs aiming to optimize their company's digital presence and reach
- Individuals interested in pursuing a career in digital marketing agency management
- Start-up founders requiring guidance on navigating the complexities of digital marketing agency partnerships
Your Instructors
Nashwa Riad
Head of Digital Marketing
Started her career as an SEO and SEM marketer for Yahoo, a Digital Marketing trainer for Udacity, and, a technical support specialist for Oracle among other companies. Nashwa thrived as a Digital Marketing consultant for various companies across the GCC and Egypt. She's a tech savvy digital marketer with 15 years of experience developing, executing, analysing client-focused technology sales and digital marketing initiatives that generate demand and build the sales pipeline. Received reviews for bringing her energetic, inspiring, and practical insights to companies like Unilever, Yellow pages, Computech, National Council of Women, Ministry of Communication, Egypt Air and Microsoft Imagine Cup, Egypt.
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$100.00
Material Includes
- Comprehensive course slides and presentations
- Interactive case studies and real-world examples
- Templates for evaluating digital marketing agencies
- Resource guides for further reading and exploration
- Access to relevant industry reports and research materials
- Quizzes and assessments to reinforce learning
- Recorded video lectures for on-demand learning
- Live Q&A sessions with industry experts
- Discussion forums for networking and peer-to-peer learning
